There are many lighting techniques filmmakers use to bring out the natural beauty of a subject, but using soft light is one of, if not the, most popular and conventional way to do it. If you're unfamiliar with what exactly soft light is, how to achieve it, and how it can be used in your projects to make things look "pretty," Ted Sim of Aputure explains the basics in this helpful video. Check it out below:
What is soft light
Soft light is characterized by the way it wraps light evenly around subjects and its ability to diffuse shadows, resulting in soft edges. In other words, you won't see any harsh shadows, dark areas, bold textures, or much contrast on your subjects.